AVA Labs
NewFounder’s GauntletPlay now
Senior-led hardware product development

Build the right prototype.Avoid the wrong product.

AVA Labs helps funded founders, small manufacturers, and technical teams reduce technical risk, prototype physical products, and prepare for manufacturing — without hiring a full engineering department.

Mechanical · Electronics · Firmware · Prototyping · Manufacturing readiness
The record

Sixteen-plus years of hardware that actually shipped.

AVA Labs is senior-led by Randy Robert and works with clients internationally from Delaware, Ohio.

16+
Years shipping hardware
Robotics, medical, IoT, embedded
30+
Product engagements
Across startups & small manufacturers
Direct
Senior engagement
Clients work with the decision-maker
Capabilities
RoboticsMedical devicesIoTEmbedded systemsMechanical designElectronicsFirmwareManufacturing supportDelaware, Ohio · working with clients internationally
Why teams call AVA Labs

Hardware projects don’t fail because people are lazy.

They fail because teams build before they understand the risks. By the time the wrong thing has been built, the budget that could have clarified the path is already gone.

The prototype answers the wrong question.
The CAD model cannot be manufactured.
Electronics and firmware complexity is underestimated.
The BOM is incomplete or unrealistic.
Vendors quote around unclear requirements.
Certification or safety issues show up too late.
Teams burn budget before finding the expensive unknowns.

AVA Labs helps clients slow down just enough to identify the expensive unknowns — then move faster with a clearer technical path.

Services

Practical support across the hardware lifecycle.

Each engagement is led directly by Randy. For specialized needs, AVA Labs coordinates outside vendors, manufacturers, and technical partners when appropriate.

/ 01

Feasibility & Product Strategy

Clarify product requirements, technical risks, architecture, development path, and realistic next steps before committing to a build.

/ 02

Mechanical Design & Prototyping

CAD, enclosures, mechanisms, materials, prototypes, test fixtures, and design iteration.

/ 03

Electronics & Embedded Systems

PCB design, sensors, microcontrollers, displays, power systems, wireless/IoT integration, firmware, and hardware bring-up.

/ 04

Prototype Development

Functional proof-of-concept builds, subsystem prototypes, integration, testing, and iteration.

/ 05

Manufacturing Readiness

BOM review, DFM/DFA, supplier communication, drawings, tolerances, material/process selection, cost reduction, and production planning.

/ 06

Applied R&D / Grant-Backed Work

Technical feasibility, SBIR/STTR support, experimental hardware, sensor systems, robotics, medical-adjacent products, AI/ML data capture, and unconventional technical problems.

Process

How a project actually moves.

Every engagement passes through a version of these stages. Some teams start at discovery, some join mid-stream with a working prototype. AVA Labs slots in where the technical risk is highest.

01

Discovery & Feasibility

Clarify the goal, constraints, technical unknowns, budget, and product requirements.

02

Architecture & Development Plan

Define the system, major components, mechanical/electrical/firmware strategy, prototype scope, and risk-reduction path.

03

Prototype Build

Build the first functional version, subsystem, test fixture, or proof-of-concept needed to answer the most important questions.

04

Test & Iterate

Measure what works, find what fails, improve the design, and reduce uncertainty.

05

Manufacturing Readiness

Prepare the design for suppliers, production methods, BOM, drawings, DFM/DFA, cost reduction, and next-stage manufacturing.

06

Production Support

Support vendor communication, samples, revisions, quality issues, and launch preparation.

AVA Labs is senior-led and selective. For stages that benefit from specialized vendors — injection molders, contract manufacturers, certification labs — Randy coordinates those partners directly.

Ways to work with AVA Labs

Start with the level of help that matches the risk.

Five engagement models. Pricing is shown so the right conversations happen sooner.

/ 01
Assessment

Hardware Development Assessment

Starting at $1,500
The right first step
Best for

Teams with an idea, prototype, stalled project, or unclear technical path.

Includes
  • Technical risk review
  • Product architecture review
  • Prototype roadmap
  • Manufacturing concerns
  • Rough budget & timeline discussion
  • Written next-step recommendation

This is the best first step before spending serious money on engineering.

Start the assessment
/ 02
Focused block

Focused Engineering Block

Starting at $7,500 – $10,000
Hands-on senior work
Best for

Clients who need hands-on design, prototyping, firmware, CAD, supplier coordination, or technical problem-solving.

Includes
  • Prioritized scope of senior engineering work
  • Weekly live working session
  • Async review and decisions in writing
  • Adjustments before additional budget is consumed

Each block includes a prioritized scope of senior engineering work. If new unknowns appear, the work plan is adjusted before additional budget is consumed.

Ask about this
/ 03
Engagement

Prototype-to-Production Engagement

Typically $15K – $75K+
For teams approaching manufacturing
Best for

Teams moving from a working prototype toward a manufacturable product.

Includes
  • DFM / DFA
  • BOM refinement
  • Supplier support
  • Design revisions
  • Production planning
  • Pilot-run testing & launch support

Scoped per project. Coordinated with outside vendors when appropriate.

Ask about this
/ 04
Applied R&D

Applied R&D / Grant-Backed Development

Typically $25K – $100K+
SBIR / STTR · feasibility · experimental hardware
Best for

SBIR/STTR, technical feasibility, sensors, robotics, IoT, medical-adjacent hardware, experimental prototypes, and complex proof-of-concept work.

Includes
  • Technical feasibility narrative for proposals
  • Experimental hardware & test rigs
  • Sensor & subsystem characterization
  • Data capture and analysis paths
  • Documentation suitable for grant reporting

Scoped to match award timeline and reporting requirements.

Ask about this
/ 05
Fractional

Fractional Product Development Lead

Monthly retainer
Quoted to the team
Best for

Teams that need senior product development leadership without hiring full-time.

Includes
  • Technical direction
  • Architecture decisions
  • Vendor review
  • Roadmap planning
  • Engineering oversight
  • Investor / customer demo support

A standing seat at the table, without the cost of a full-time hire.

Ask about this

Each block includes a prioritized scope of senior engineering work. If new unknowns appear, the work plan is adjusted before additional budget is consumed.

Founder’s Gauntlet · Interactive

Can your product idea survive reality?

Walk through a hardware project the way it actually plays out — doubt, bad advice, prototype chaos, manufacturing surprises, customer feedback, launch. Make decisions, see the consequences, and find out where your real risks are before you spend serious money.

Play Founder’s GauntletFree · browser-based · ~15 minutes
You’re scored on
Clarity
Cash
Cred.
Tech Risk
Sanity

Two guides — Ava and Zach — walk you through each scenario. Make the right calls, avoid expensive traps, and see whether your startup survives.

Resources

Want the deeper breakdowns?

Practical guides on prototyping, manufacturing readiness, electronics, firmware, DFM, cost & timeline planning, and grant-backed development — plus Founder’s Gauntlet, the interactive product-survival scenario.

Selected work

Problems AVA Labs helps solve.

Anonymized summaries of recent engagements — the kind of work clients hire AVA Labs to handle.

Medical device prototype
Problem

A clinical-adjacent team had a benchtop concept that needed to become a portable device suitable for an early IRB study.

AVA Labs role

Architecture, sensor selection, enclosure design, and benchtop-to-portable transition plan.

Technical work

Mechanical CAD, sensor characterization, low-power firmware path, and a build plan a contract manufacturer could quote against.

Outcome

A functional v1 unit with documented limitations, a clear list of unresolved questions, and a defensible budget for the next phase.

IoT product development
Problem

A small company had two stalled vendor prototypes that did not talk to each other and could not pass basic field tests.

AVA Labs role

Technical lead reviewing both prototypes, then re-scoping the integration and firmware path.

Technical work

Wireless integration, power-budget review, sensor calibration, OTA update strategy, and revised BOM.

Outcome

A working integrated unit and a re-baselined cost model the client could defend to the board.

Mechanical enclosure redesign
Problem

A pre-production product had thermal and assembly issues only discovered during pilot builds.

AVA Labs role

Targeted redesign of the enclosure, mounting, and thermal path while preserving the existing PCB.

Technical work

CAD revisions, material substitution, DFM review with the contract manufacturer, and validation builds.

Outcome

Pilot yield improved, hand-assembly time reduced, and the same PCB carried into production without respin.

Track record

In their own words.

A running record of the founders and small companies AVA Labs has shipped hardware with. New entries land as engagements wrap.

Above and beyond what I had hoped for. Randy takes a huge amount of pride in his work and has tons of knowledge to execute. I was thankful for his patience with me as I do not have an engineering background. I appreciated his communications and partn…

Valerie Escobar
Founder, Lawn Chicks

Randy has a lot of experience in new product development and is very easy to work with. The Loom videos he makes with his thoughts are invaluable in helping communicate ideas and thoughts clearly. I would recommend working with Randy for any and all…

Andy Iliff
Lead Design Engineer, H2flow Controls, Inc

Randy provided outstanding work ethic and exceptional talent in 3D design. He created a highly effective enclosure for my product prototype, capturing exactly what I needed. We held several video meetings to discuss requirements, and the final soluti…

Stephen Harris
Founder, Telemetry Insights

Randy is extremely capable, hard-working, and communicative. I really liked his regular video updates showing me his progress. He consistently went above and beyond to get things done well and fast. He was also very helpful in brainstorming new appro…

Kevin Murray
Founder, Overlab

Randy Robert was an absolute game-changer in bringing my prototype to life. As someone venturing into building a prototype for my business for the first time, I was navigating uncharted territory with plenty of uncertainties. Randy not only met but f…

Melissa Wells
Founder, Glowee

Randy was great to work with. He was prompt, talented and communicated well. He completed the project very quickly to my exact specifications. Thanks!

David Boags
Founder, NuPrana LLC

I am greatful for Randy's work. He saved our company money, and his design improved on mine substantially.

Ashton Miller
Founder, Arizona Network
Randy Robert, founder of AVA Labs
Senior-led

Direct access to senior product-development judgment.

AVA Labs is senior-led by Randy Robert, a cross-disciplinary product developer with experience across mechanical design, electronics, embedded systems, prototyping, and manufacturing. Clients work directly with the person making the technical decisions — not account managers, not junior staff.

For specialized needs, AVA Labs coordinates outside vendors, manufacturers, and technical partners when appropriate. The result is practical execution without large-agency overhead.

Senior-led
Selective engagements
Practical execution
Coordinated specialists when needed
Start here

Start with a Hardware Development Assessment.

Tell Randy what you’re building. If it’s a fit, you’ll get available calendar slots within two business days. If it isn’t, you’ll get an honest note — and where possible, a pointer to someone better suited.

Select all that apply
Budget range helps AVA Labs recommend the right next step and avoid wasting your time.
The fewer assumptions Randy has to make on the call, the more useful the assessment.
Optional — sketches, CAD, datasheets, photos. Up to 25 MB.
Replies within 2 business days. No auto-responders, no CRM routing.