AVA Labs
Senior-led hardware product development

Build the right prototype.Avoid the wrong product.

AVA Labs helps funded founders, small manufacturers, and technical teams reduce technical risk, prototype physical products, and prepare for manufacturing — without hiring a full engineering department.

Mechanical · Electronics · Firmware · Prototyping · Manufacturing readiness
The record

Sixteen-plus years of hardware that actually shipped.

AVA Labs is senior-led by Randy Robert and works with clients internationally from Delaware, Ohio.

16+
Years shipping hardware
Robotics, medical, IoT, embedded
30+
Product engagements
Across startups & small manufacturers
Direct
Senior engagement
Clients work with the decision-maker
Capabilities
RoboticsMedical devicesIoTEmbedded systemsMechanical designElectronicsFirmwareManufacturing supportDelaware, Ohio · working with clients internationally
Why teams call AVA Labs

Hardware projects don’t fail because people are lazy.

They fail because teams build before they understand the risks. By the time the wrong thing has been built, the budget that could have clarified the path is already gone.

The prototype answers the wrong question.
The CAD model cannot be manufactured.
Electronics and firmware complexity is underestimated.
The BOM is incomplete or unrealistic.
Vendors quote around unclear requirements.
Certification or safety issues show up too late.
Teams burn budget before finding the expensive unknowns.

AVA Labs helps clients slow down just enough to identify the expensive unknowns — then move faster with a clearer technical path.

Services

Practical support across the hardware lifecycle.

Each engagement is led directly by Randy. For specialized needs, AVA Labs coordinates outside vendors, manufacturers, and technical partners when appropriate.

/ 01

Feasibility & Product Strategy

Clarify product requirements, technical risks, architecture, development path, and realistic next steps before committing to a build.

/ 02

Mechanical Design & Prototyping

CAD, enclosures, mechanisms, materials, prototypes, test fixtures, and design iteration.

/ 03

Electronics & Embedded Systems

PCB design, sensors, microcontrollers, displays, power systems, wireless/IoT integration, firmware, and hardware bring-up.

/ 04

Prototype Development

Functional proof-of-concept builds, subsystem prototypes, integration, testing, and iteration.

/ 05

Manufacturing Readiness

BOM review, DFM/DFA, supplier communication, drawings, tolerances, material/process selection, cost reduction, and production planning.

/ 06

Applied R&D / Grant-Backed Work

Technical feasibility, SBIR/STTR support, experimental hardware, sensor systems, robotics, medical-adjacent products, AI/ML data capture, and unconventional technical problems.

Process

How a project actually moves.

Every engagement passes through a version of these stages. Some teams start at discovery, some join mid-stream with a working prototype. AVA Labs slots in where the technical risk is highest.

01

Discovery & Feasibility

Clarify the goal, constraints, technical unknowns, budget, and product requirements.

02

Architecture & Development Plan

Define the system, major components, mechanical/electrical/firmware strategy, prototype scope, and risk-reduction path.

03

Prototype Build

Build the first functional version, subsystem, test fixture, or proof-of-concept needed to answer the most important questions.

04

Test & Iterate

Measure what works, find what fails, improve the design, and reduce uncertainty.

05

Manufacturing Readiness

Prepare the design for suppliers, production methods, BOM, drawings, DFM/DFA, cost reduction, and next-stage manufacturing.

06

Production Support

Support vendor communication, samples, revisions, quality issues, and launch preparation.

AVA Labs is senior-led and selective. For stages that benefit from specialized vendors — injection molders, contract manufacturers, certification labs — Randy coordinates those partners directly.

Ways to work with AVA Labs

Start with the level of help that matches the risk.

Five engagement models. Pricing is shown so the right conversations happen sooner.

/ 01
Assessment

Hardware Development Assessment

Starting at $1,500
The right first step
Best for

Teams with an idea, prototype, stalled project, or unclear technical path.

Includes
  • Technical risk review
  • Product architecture review
  • Prototype roadmap
  • Manufacturing concerns
  • Rough budget & timeline discussion
  • Written next-step recommendation

This is the best first step before spending serious money on engineering.

Start the assessment
/ 02
Focused block

Focused Engineering Block

Starting at $7,500 – $10,000
Hands-on senior work
Best for

Clients who need hands-on design, prototyping, firmware, CAD, supplier coordination, or technical problem-solving.

Includes
  • Prioritized scope of senior engineering work
  • Weekly live working session
  • Async review and decisions in writing
  • Adjustments before additional budget is consumed

Each block includes a prioritized scope of senior engineering work. If new unknowns appear, the work plan is adjusted before additional budget is consumed.

Ask about this
/ 03
Engagement

Prototype-to-Production Engagement

Typically $15K – $75K+
For teams approaching manufacturing
Best for

Teams moving from a working prototype toward a manufacturable product.

Includes
  • DFM / DFA
  • BOM refinement
  • Supplier support
  • Design revisions
  • Production planning
  • Pilot-run testing & launch support

Scoped per project. Coordinated with outside vendors when appropriate.

Ask about this
/ 04
Applied R&D

Applied R&D / Grant-Backed Development

Typically $25K – $100K+
SBIR / STTR · feasibility · experimental hardware
Best for

SBIR/STTR, technical feasibility, sensors, robotics, IoT, medical-adjacent hardware, experimental prototypes, and complex proof-of-concept work.

Includes
  • Technical feasibility narrative for proposals
  • Experimental hardware & test rigs
  • Sensor & subsystem characterization
  • Data capture and analysis paths
  • Documentation suitable for grant reporting

Scoped to match award timeline and reporting requirements.

Ask about this
/ 05
Fractional

Fractional Product Development Lead

Monthly retainer
Quoted to the team
Best for

Teams that need senior product development leadership without hiring full-time.

Includes
  • Technical direction
  • Architecture decisions
  • Vendor review
  • Roadmap planning
  • Engineering oversight
  • Investor / customer demo support

A standing seat at the table, without the cost of a full-time hire.

Ask about this

Each block includes a prioritized scope of senior engineering work. If new unknowns appear, the work plan is adjusted before additional budget is consumed.

Guides from the lab

Practical guides for building physical products.

Plain-English answers to the questions hardware teams keep running into. Written from real engagements, not blog filler.

Categories
Product Development BasicsPrototypingManufacturingElectronics & FirmwareDFM / DFAStartup Hardware StrategyGrant / SBIR DevelopmentCost & Timeline PlanningVendor / Supplier Decisions
Cost & Timeline
01

What does it actually cost to build a hardware prototype?

Coming soon →
Prototyping
02

Prototype vs. production design: what changes?

Coming soon →
Manufacturing
03

What is DFM and why does it matter?

Coming soon →
Prototyping
04

Why first prototypes are supposed to be ugly.

Coming soon →
Manufacturing
05

What are EVT, DVT, and PVT?

Coming soon →
Prototyping
06

When to use 3D printing vs. injection molding.

Coming soon →
Manufacturing
07

How much does injection-molding tooling really cost?

Coming soon →
Electronics
08

What is a PCB, and when do you need a custom one?

Coming soon →
Basics
09

Firmware, software, and hardware: what is the difference?

Coming soon →
Strategy
10

Why hardware startups run out of money.

Coming soon →
Process
11

How to prepare for a hardware development call.

Coming soon →
Process
12

What should be in a product-requirements document?

Coming soon →
Manufacturing
13

What is a BOM, and why does it matter?

Coming soon →
Manufacturing
14

How to know if your prototype is ready for manufacturing.

Coming soon →
Grants
15

How SBIR/STTR funding can support hardware development.

Coming soon →
Grants
16

What grant-backed teams should prepare before hiring engineers.

Coming soon →
Strategy
17

Why cheap product development gets expensive.

Coming soon →
Strategy
18

How to reduce technical risk before building.

Coming soon →
Manufacturing
19

What makes a product hard to manufacture?

Coming soon →
Electronics
20

Off-the-shelf modules vs. custom electronics: how to choose.

Coming soon →
Guides are being released as new engagements surface common questions.Get notified
Selected work

Problems AVA Labs helps solve.

Anonymized summaries of recent engagements — the kind of work clients hire AVA Labs to handle.

Medical device prototype
Problem

A clinical-adjacent team had a benchtop concept that needed to become a portable device suitable for an early IRB study.

AVA Labs role

Architecture, sensor selection, enclosure design, and benchtop-to-portable transition plan.

Technical work

Mechanical CAD, sensor characterization, low-power firmware path, and a build plan a contract manufacturer could quote against.

Outcome

A functional v1 unit with documented limitations, a clear list of unresolved questions, and a defensible budget for the next phase.

IoT product development
Problem

A small company had two stalled vendor prototypes that did not talk to each other and could not pass basic field tests.

AVA Labs role

Technical lead reviewing both prototypes, then re-scoping the integration and firmware path.

Technical work

Wireless integration, power-budget review, sensor calibration, OTA update strategy, and revised BOM.

Outcome

A working integrated unit and a re-baselined cost model the client could defend to the board.

Mechanical enclosure redesign
Problem

A pre-production product had thermal and assembly issues only discovered during pilot builds.

AVA Labs role

Targeted redesign of the enclosure, mounting, and thermal path while preserving the existing PCB.

Technical work

CAD revisions, material substitution, DFM review with the contract manufacturer, and validation builds.

Outcome

Pilot yield improved, hand-assembly time reduced, and the same PCB carried into production without respin.

“Randy has a lot of experience in new product development and is very easy to work with. I would recommend working with Randy for any and all of your product development needs.”
Andy Iliff· Lead Design Engineer, H2flow Controls, Inc.
Randy Robert, founder of AVA Labs
Senior-led

Direct access to senior product-development judgment.

AVA Labs is senior-led by Randy Robert, a cross-disciplinary product developer with experience across mechanical design, electronics, embedded systems, prototyping, and manufacturing. Clients work directly with the person making the technical decisions — not account managers, not junior staff.

For specialized needs, AVA Labs coordinates outside vendors, manufacturers, and technical partners when appropriate. The result is practical execution without large-agency overhead.

Senior-led
Selective engagements
Practical execution
Coordinated specialists when needed
Start here

Start with a Hardware Development Assessment.

Tell Randy what you’re building. If it’s a fit, you’ll get available calendar slots within two business days. If it isn’t, you’ll get an honest note — and where possible, a pointer to someone better suited.

Select all that apply
Budget range helps AVA Labs recommend the right next step and avoid wasting your time.
The fewer assumptions Randy has to make on the call, the more useful the assessment.
Optional — sketches, CAD, datasheets, photos. Up to 25 MB.
Replies within 2 business days. No auto-responders, no CRM routing.