Jenn's Pearls was the brain child of Jennifer Ramsey who brought the idea to Randy after researching the concept for about 4 months. When she pitched it to Randy he was instantly impressed and within a few weeks the entire live commerce infrastructure was in place as well as relationships with overseas manufacturers and suppliers. This was an exploration into the live commerce space. This addressed many complications with a static and standard e-commerce page. First, with live commerce there is no requirement to run ads as the virality of the show itself is enough to drive organic traffic. Second, customer service is inherently built into the format of the experience. If customers have questions about their orders or something else, they simply ask the sales person live and its solve immediately just like going into a store. Third, trust. The customer can see exactly whats going one and there's an established relationship there. Fourth, repeat customers. The show itself was highly addicting, blending real-life drama and entertainment with professionalism. The combination of these two provided the perfect store for customers to continuously purchase more and more inventory. A great example is a person in Perth Australia purchased $16,000 worth of inventory.